How Do You Build a B2B Content Strategy Around Clear Messaging and Positioning?

About this episode

Amy Woods discusses the importance of clear messaging and positioning in building a B2B content strategy.

Is your messaging making you memorable, or just visible? You could have the best content engine in your industry, be publishing consistently across multiple channels, and focusing on quality. But if it isn't memorable, none of it sticks. Core messaging and positioning is one of those things that sounds simple until you try to do it well. If you asked ten people in your organization what you are all about and why customers should choose to work with you, would they all broadly answer in the same way? In most organizations, the answer is no. That inconsistency shows up everywhere. In your content, on your website, in sales conversations, and in ways that are hard to trace back to the source. In part four of our seven-part B2B content strategy series, Amy Woods digs into what messaging is, what goes into a messaging framework, and how to know whether yours is working for you. Find out: What messaging is and why consistency is what makes it stick Whether you can have a B2B content strategy without clear messaging The five components every B2B messaging framework needs How to define your messaging and positioning through internal conversations How to use your messaging framework on a…

People in this episode

Host: Amy Woods

Topics covered

• B2B content strategy
• messaging
• positioning
• content marketing
• internal communication

Keywords

• B2B
• content strategy
• messaging framework
• positioning
• internal conversations
• AI tools

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