How Does Competitor Analysis Fit Into Your B2B Content Strategy?

From The Content 10x Podcast by Amy Woods

May 21, 2026 · 18 min · Episode 356

About this episode

This episode discusses the importance of competitor analysis in developing a B2B content strategy and how to effectively implement it.

Are you doing competitor analysis, or just keeping an eye on things? Many B2B content teams know they should be aware of their competitors. But awareness and analysis are two very different things. Done properly, it's one of the most powerful ways to find the gaps in your market, identify underserved audiences, and build a content strategy that genuinely sets you apart. In this episode, which is part three of our seven-part B2B content strategy series, we get into what competitor analysis really involves, how to do it effectively, and how to turn what you find into content decisions that help you stand out in a crowded marketplace. Find out: Why competitor analysis is about differentiation, not copying The four types of competitors worth tracking in your market What to look at when you analyze competitors, from topics and messaging to SEO and lead gen content The tools and methods that make competitor analysis practical How to turn your findings into three clear content outputs Who should own competitor analysis, and how marketing and sales should work together Important links & mentions: Take the B2B Content Operations Benchmark: https://www.content10x.com/benchmark Blog…

People in this episode

Host: Amy Woods

Topics covered

competitor analysis
B2B content strategy
market differentiation
content marketing
audience identification

Keywords

competitor analysis
B2B content strategy
content decisions
market gaps
SEO
lead generation

Mentioned in this episode

Organizations: Content 10x, B2B Content Operations