Establishing a freelance podcasting career, with Caroline Winter

From The Content Byte by Rachel Smith and Lynne Testoni

March 8, 2026 · 49 min · Season 18 · Episode 11

About this episode

Rachel and Lynne discuss freelance podcasting with guest Caroline Winter, covering strategies, client management, and podcast production insights.

This week, Rachel and Lynne discuss podcasting as part of a freelance content strategy with guest Caroline Winter, a former radio journalist and co-founder of POD Talk. Caroline shares lessons from creating her eight-part narrative series Sick as a Dog about the veterinary industry's mental health crisis and explains how her agency finds clients and produces podcasts for organisations. She outlines what new podcasters need, including clarity of focus, defined audience, strong preparation, hosting skills, consistency, and good audio quality — plus practical ways to test an idea's longevity. Caroline also covers agency realities such as pricing, client psychology, measures of success beyond monetisation, emerging podcast trends, and tools and habits that help her work efficiently. Connect with Caroline here: https://www.podtalk.com.au/ Listen to her work here: Sick As A Dog https://podcasts.apple.com/au/podcast/sick-as-a-dog/id1675843578 The Widow Diaries https://podcasts.apple.com/au/podcast/the-widow-diaries/id1820862923 Our People (CALHN) https://podcasts.apple.com/au/podcast/our-people-central-to-healthcare/id1686295859 AgVic Talk…

People in this episode

Hosts: Rachel Smith, Lynne Testoni

Guest: Caroline Winter

Topics covered

freelance podcasting
content strategy
veterinary mental health
podcast production
client management
podcast trends

Keywords

freelance podcasting
content strategy
podcast production
veterinary mental health
client psychology
podcast trends

Mentioned in this episode

Organizations: POD Talk

Books & works: Sick as a Dog, The Widow Diaries, Our People (CALHN), AgVic Talk