Things that hold you back as a freelancer

From The Content Byte by Rachel Smith and Lynne Testoni

March 1, 2026 · 24 min · Season 18 · Episode 10

About this episode

Rachel and Lynne share actionable insights to help freelancers improve their businesses.

This week, Rachel and Lynne are without a guest, as they share six small, actionable things they wish they'd done sooner in their respective freelance businesses, to become more visible, win better work, and run their businesses better. They discuss: How investing in professional headshots boosted Rachel's confidence and credibility How Lynne benefited from switching from a free Gmail address to a custom domain email Why Rachel put practical systems in place using tools like templates, trackers, Moxie, and Trello How Lynne found value in attending paid conferences and networking events to build relationships and create indirect opportunities Why packaging her services (including creating a services guide) helped Rachel clarify offerings and pricing And how regularly increasing rates – even in small increments – can keep up with rising costs while reinforcing value The professional photographer we mention is Simona Janek: https://simonajanek.com.au/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded ( www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers…

People in this episode

Hosts: Rachel Smith, Lynne Testoni

Topics covered

freelancing
business visibility
networking
professional development
service packaging
rate increase

Keywords

freelancer
professional headshots
custom domain email
networking events
service guide
rate increase

Mentioned in this episode

Organizations: Rachel's List, Marker Creative Co