Exactly What to Say When You Hear: "You're Too Expensive."
About this episode
Tom Reber discusses how to effectively handle price objections from clients in the contracting business.
Checkout The Command: https://thecontractorfight.com/command Contractor sales training for handling price objections. If you've ever heard "you're too expensive," this video shows exactly what to say, how to uncover the real objection, and how to close more contractor jobs without discounting your price. Every contractor hears it. You spend time building rapport, inspecting the project, and putting together a professional proposal—only to hear: "You're too expensive." Most contractors immediately start defending themselves, explaining their materials, experience, reviews, and warranties. That's usually the fastest way to lose profit and lose control of the conversation. In this episode, Tom Reber breaks down exactly what to say when a prospect tells you you're too expensive, how to uncover what's really behind the objection, and how to handle price concerns without discounting your work. You'll learn: • The simple question that changes the entire conversation • Why price is rarely the real objection • How to diagnose instead of defend • The difference between a price problem, budget problem, comparison problem, and decision-maker problem • Why discounting too early kills deals •…
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- The Contractor Leadership Mistake Nobody's Talking About
- What to Say When They Say "We're Getting More Bids."
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