About this episode

In this episode, Anna Covert interviews Natalie Mazzarella about the importance of personal branding for leaders and how to build authority in the digital age.

Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In this episode of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Natalie Mazzarella, Vice President of Authority Brand Building at Advantage Media, to explore why personal brand is now a leadership mandate. If 2026 is the Year of Authority, leaders can no longer afford to hide behind their company logo. Natalie shares: - Why CEOs must become the face of their brand - The trust gap between corporations and consumers - How AI is prioritizing earned media in search results - Why authority is recognized — not claimed - Simple actions leaders can take today to build visibility - How authorship transforms expertise into legacy One of the most powerful takeaways? Your personal brand already exists — whether you build it intentionally or not. LinkedIn says something. Google says something. AI says something. The only question is: Are you shaping that narrative? We also discuss: - The power of earned…

People in this episode

Host: Anna Covert

Guest: Natalie Mazzarella

Topics covered

• authority brand building
• personal branding
• leadership
• earned media
• visibility
• authentic content

Keywords

• authority
• personal brand
• leadership
• earned media
• visibility
• authentic content
• Forbes Books
• AI
• expertise
• legacy

Mentioned in this episode

Organizations: Forbes Books, Advantage Media, LinkedIn, Google, AI

Products: The Authority Advantage

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