About this episode

Carly Foy discusses the evolution and future of programmatic advertising, emphasizing the importance of data integrity and effective attribution models.

What if everything you’ve been told about digital advertising… is only half the story? In this episode of The Covert Code Podcast, I sit down with Carly Foy, Senior Technical Account Manager at StackAdapt, to break down what’s really happening inside programmatic advertising—and where it’s going next. With over a decade of experience, Carly shares how the industry has evolved from basic media buying to AI-powered targeting, and why brands need to rethink how they approach attribution, awareness, and performance. We dive into: • The evolution of programmatic advertising • Why data integrity matters more than ever • The truth about attribution models • How contextual AI is changing targeting • The rise of first-party data • Fraud, transparency, and brand safety • Why awareness + performance must work together If you’re running digital ads—or spending money on Google, Meta, or programmatic—this episode is a must-watch. 📖 GET THE BOOK: The Covert Code – Mastering the Art of Digital Marketing Amazon: https://rb.gy/wrht8 Barnes & Noble: https://rb.gy/vwev0a Target: https://rb.gy/jhpxri ✨ CONNECT WITH CARLY FOY LinkedIn: https://www.linkedin.com/in/carlylynnfoy/ StackAdapt…

People in this episode

Host: Anna Covert

Guest: Carly Foy

Topics covered

• programmatic advertising
• digital marketing
• data integrity
• attribution models
• AI targeting
• first-party data
• brand safety

Keywords

• programmatic advertising
• digital ads
• data integrity
• attribution
• contextual AI
• first-party data
• brand safety

Mentioned in this episode

Organizations: StackAdapt

Books & works: The Covert Code

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