About this episode

In this episode, Anna Covert interviews Tyler LeBlanc to explore the publishing process and strategies for building authority through writing.

Ready to elevate your authority? Click the URL for a free digital copy of The Authority Advantage, available now for Covert Code listeners: https://books.forbes.com/free-resources/the-authority-advantage/?rpaname=annacovert In Episode 3 of Authority as a Growth Strategy, a Forbes Books series presented by The Covert Code, Anna Covert sits down with Tyler LeBleu, senior publishing leader at Forbes Books and Advantage Authority Publishing, to demystify the publishing process and accelerate your authority journey. If you’ve ever said: “I want to write a book someday…” This episode turns that someday into a strategy. Tyler breaks down: - The 3 main publishing paths (Traditional, Self-Publishing, Hybrid) - How Print-on-Demand (POD) really works - Why most CEOs underestimate the time required to self-publish - The ideal word count for a business book (45–50K words) - Why clarity fuels commitment - How to choose the right publishing partner - The real role of ghostwriters (and why 80% of leaders use them) - Why AI is a tool — not a replacement for your voice One of the biggest takeaways? Authority isn’t built by publishing fast. It’s built by publishing well. We also unpack a critical…

People in this episode

Host: Anna Covert

Guest: Tyler LeBlanc

Topics covered

• publishing process
• authority building
• self-publishing
• traditional publishing
• business books
• AI in publishing

Keywords

• publishing paths
• Print-on-Demand
• self-publishing
• business book word count
• ghostwriters
• AI in content creation

Mentioned in this episode

Organizations: Forbes Books, Advantage Authority Publishing

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