Discovery-Led Commerce with TikTok's Patrick Nommensen

About this episode

Patrick Nommensen discusses TikTok's approach to discovery-led commerce in this episode recorded at Shoptalk 2026.

The CPG Guys are joined in the episode by Patrick Nommensen, Head, Strategic Initiatives, AMS & Europe, E-Commerce at TikTok. This episode was record in Las Vegas at Shoptalk 2026. Follow Patrick on LinkedIn at: https://www.linkedin.com/in/pnommensen/ Follow TikTok on LinkedIn at: https://www.linkedin.com/company/tiktok/ Patrick answers these questions: Patrick, you’ve been vocal about how TikTok Shop is “discovery-led commerce,” where shopping starts with inspiration, not int...

People in this episode

Hosts: Peter V.S. Bond, Sri Rajagopalan

Guest: Patrick Nommensen

Topics covered

• discovery-led commerce
• e-commerce
• TikTok Shop
• inspiration
• strategic initiatives

Keywords

• TikTok
• e-commerce
• discovery-led commerce
• Shoptalk
• Patrick Nommensen

Mentioned in this episode

Organizations: TikTok

Places: Las Vegas

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