Phygital Commerce Media with Liquid Death's Benoit Vatere

About this episode

The episode features an interview with Benoit Vatere, discussing Liquid Death's innovative marketing strategies in the beverage industry.

The CPG Guys are joined in the episode by Benoit Vatere, Chief Media Officer for Liquid Death. As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across beer and junk food. This episode was record in Las Vegas at Shoptalk 2026. Follow Benoit on LinkedIn at...

People in this episode

Hosts: Peter V.S. Bond, Sri Rajagopalan

Guest: Benoit Vatere

Topics covered

• phygital commerce
• media
• non-alcoholic beverages
• marketing
• sustainability

Keywords

• Liquid Death
• phygital commerce
• non-alcoholic beverages
• sustainability
• marketing

Mentioned in this episode

Organizations: Liquid Death

Places: Las Vegas

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