
The 11 Step System for Customer Excellence
From The Daily Groomer by Alex Martin and Shannon Wynings Roberts
March 25, 2026 · 18 min
About this episode
The episode discusses creating a great client experience in grooming, featuring insights from Jessica Craun of Fluff and Fetch Grooming.
Summary In our latest episode of The Daily Groomer, I sit down with Jessica Craun, owner of Fluff and Fetch Grooming in Fishersville, VA, to talk about what really goes into creating a great client experience. We get into everything from intake forms and booking systems to the small personal touches that make clients come back—and how to deal with no-shows without the stress. Jessica also shares how she went from junior showmanship to running a busy salon, along with simple, practical ways to build systems that actually work for both you and your clients. Timestamps06:31 Client Intake Process Streamlined 11:33 Building a Better Grooming System 15:32 Boosting Online Bookings Success Stay connected with our guest speakers! Follow them on their social media @fluffandfetchdoggrooming . Curious about Teddy? You can sign up here . For more grooming tips, insights, and stories, check out our website at The Daily Groomer . Join and be part of The Daily Groomer Community!
People in this episode
Hosts: Alex Martin, Shannon Wynings Roberts
Guest: Jessica Craun
Topics covered
- client experience
- grooming systems
- online bookings
- client retention
- no-show management
Keywords
- client intake
- grooming tips
- booking systems
- client retention
- no-show management
Mentioned in this episode
Organizations: Fluff and Fetch Grooming
Places: Fishersville, VA
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