The 11 Step System for Customer Excellence

The 11 Step System for Customer Excellence

From The Daily Groomer by Alex Martin and Shannon Wynings Roberts

March 25, 2026 · 18 min

About this episode

The episode discusses creating a great client experience in grooming, featuring insights from Jessica Craun of Fluff and Fetch Grooming.

Summary In our latest episode of The Daily Groomer, I sit down with Jessica Craun, owner of Fluff and Fetch Grooming in Fishersville, VA, to talk about what really goes into creating a great client experience. We get into everything from intake forms and booking systems to the small personal touches that make clients come back—and how to deal with no-shows without the stress. Jessica also shares how she went from junior showmanship to running a busy salon, along with simple, practical ways to build systems that actually work for both you and your clients. Timestamps06:31 Client Intake Process Streamlined 11:33 Building a Better Grooming System 15:32 Boosting Online Bookings Success Stay connected with our guest speakers! Follow them on their social media @fluffandfetchdoggrooming . Curious about Teddy? You can sign up here . For more grooming tips, insights, and stories, check out our website at ⁠⁠⁠⁠ The Daily Groomer⁠⁠⁠⁠ . Join and be part of ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠ The Daily Groomer Community⁠⁠!

People in this episode

Hosts: Alex Martin, Shannon Wynings Roberts

Guest: Jessica Craun

Topics covered

  • client experience
  • grooming systems
  • online bookings
  • client retention
  • no-show management

Keywords

  • client intake
  • grooming tips
  • booking systems
  • client retention
  • no-show management

Mentioned in this episode

Organizations: Fluff and Fetch Grooming

Places: Fishersville, VA

More episodes of The Daily Groomer

Explore listener stats, chart rankings, contacts and more on the The Daily Groomer podcast page.