654 - Why CEOs Should Stop Counting Followers
About this episode
The episode discusses why follower count is no longer a reliable metric for CEOs to gauge their reach on social media platforms like LinkedIn.
Why Follower Count No Longer Predicts What a CEO Reaches We had a conversation the other day about follower growth, the kind of number most executives glance at without really questioning what it tells them. It's a reasonable number to look at. It is not the number that matters, and the reason why has changed more in the last two years than most people watching their own LinkedIn analytics have noticed. The old model was simple. You posted, your followers saw it, and the count of those followers roughly predicted your reach. That model no longer describes what LinkedIn actually does. The platform now runs something closer to a live test. A new post goes out to a small sample first, a handful of people who follow you and a handful who don't, and the platform watches what happens. Who stops scrolling? Who reads to the end. Who reacts, comments, or shares. Based on that early signal, the post either gets pushed further into a wider audience or it quietly stops moving. Your follower count barely factors into that decision. What factors in is whether the fifty or so people who saw it first actually cared. This changes what a follower count can honestly tell you. It used to function as…
More episodes of The Daily Hint with Jens Heitland
- 662 - Why Leaders Get Followed More Than Their Companies
- 661 - Why We Work With Company Leaders, Not Personal Brands
- 660 - The CEOs Nobody Outside the Company Knows
- 659 - Why Copy-Pasting From ChatGPT Is Not a Content Strategy
- 658 - Why Board Members Are Never Chosen Through Applications
- 657 - The Authenticity Gap: Why Executives Who Copy Influencers Undermine Their Own Companies
Explore listener stats, chart rankings, contacts and more on the The Daily Hint with Jens Heitland podcast page.