655 - The Hidden Cost of a CEO Who Stays Invisible
About this episode
The episode discusses the importance of a CEO's visibility and personal branding in driving business success.
When a CEO's Presence Never Made It Online I was on an audit call with a CEO who described himself as completely silent when it came to being visible. He told me directly that he was not interested in personal branding, not interested in being seen. He said it the way people say things they have already decided, not things they are still weighing. At some point in the conversation, I asked him a direct question. How many businesses do you think you are missing out on because you are not visible? He paused, then turned the question back toward me. He asked directly whether more visibility would translate into more business. I did not answer with theory. I gave him examples from clients we work with, businesses across different industries and sizes. In every case, the outcome came down to a combination of the company, the service, and the personality of the person behind it. That combination determines whether someone trusts the business enough to move forward. He sat with that for a moment, and then he said something that captured the whole conversation. He said that is exactly what he does in the physical environment. In meetings, in negotiations, in the room, he shows up as…
More episodes of The Daily Hint with Jens Heitland
- 662 - Why Leaders Get Followed More Than Their Companies
- 661 - Why We Work With Company Leaders, Not Personal Brands
- 660 - The CEOs Nobody Outside the Company Knows
- 659 - Why Copy-Pasting From ChatGPT Is Not a Content Strategy
- 658 - Why Board Members Are Never Chosen Through Applications
- 657 - The Authenticity Gap: Why Executives Who Copy Influencers Undermine Their Own Companies
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