#1064 - How to make doing nothing feel expensive to your buyer
About this episode
This episode discusses how to make the cost of inaction visible to buyers to encourage decision-making.
You know you should sort something out, but there's no invoice for what it costs you to leave it. So it stays on the list forever. ๐๐ป ๐๐ต๐ถ๐ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐๐ผ๐'๐น๐น ๐น๐ฒ๐ฎ๐ฟ๐ป: - Why your real competitor isn't the other supplier, it's inaction - Why buyers underestimate the cost of waiting - A simple way to make that cost visible using one number Most sellers assume they're losing deals to competitors. Often they're losing them to nothing at all. The buyer agrees there's a problem, then quietly does nothing about it, because nobody made the cost of waiting feel real. James breaks down a simple method for putting a number on inaction, using a straightforward percentage increase buyers can picture. Once the cost of standing still is obvious, doing nothing stops looking like the safe option. ๐ง๐ผ๐ฝ๐ถ๐ฐ๐ ๐๐ผ๐๐ฒ๐ฟ๐ฒ๐ฑ buyer inaction, cost of doing nothing, B2B sales psychology, sales messaging, buyer decision making, overcoming buyer inertia, sales conversion, pricing conversations, sales confidence This is episode 1064 of the Daily Sales Message podcast. Hit follow so you never miss an episode. . ๐๐ผ๐ป๐ป๐ฒ๐ฐ๐ ๐๐ถ๐๐ต ๐๐ฎ๐บ๐ฒ๐ LinkedIn โโฆ
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- #1068 - Nobody cares if you're different
- #1067 - Explain what you sell in one sentence
- #1066 - How to stop jargon from costing you sales
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