"Guaranteed human" — How AI makes connection critical | Joey Zanetis, EVP iHeart Media Automotive
About this episode
Joey Zanetis discusses the impact of AI on automotive retail and the importance of maintaining human connection.
AI is rapidly changing the automotive retail landscape. The question isn't whether it will impact your car dealership, but how to leverage it without alienating your customers. Are you ready to integrate AI in a way that amplifies, rather than diminishes, human connection and trust? In this episode, you will learn: Why 90% of consumers still prefer human interaction even while using AI. How to use AI to drive "auto un-intenders" – high-value customers who aren't actively shopping – to your store. The critical role of brand health in retaining loyal customers and avoiding the "race to the bottom" on pricing. Practical strategies to make your dealership more accessible to your target audience using audio channels. Joey Zanetis, Executive Vice President at iHeart Media Automotive, shares insights from extensive consumer studies on bridging the gap between cutting-edge AI and the timeless need for human connection in sales. Timestamps 00:00 Intro 00:53 Guaranteed Human Explained 04:00 Redefining Smart in AI 06:48 Human vs Machine Trust 08:00 Influencers and Honest Reviews 11:01 Brand Health and Trust 15:32 Cross Platform Audio Strategy 20:18 Auto Unintenders and…
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