About this episode

This episode discusses the shift in how homeowners find contractors, emphasizing the importance of AI-first searches and financing options.

Homeowners are quietly changing how they find a contractor, and most companies haven't caught up. AI-first searches are converting at more than double the rate of a regular Google search, and if your business isn't set up to show up there, you're losing jobs to someone who is. This episode covers three things hitting contractors right now: the federal government's new $6 billion apprenticeship program and whether it will actually fix the shortage, why 62% of homeowners say they're more likely to move forward on a project when financing is offered, and the shift toward AI-first contractor searches, including the exact steps to start showing up in those results. Jobtable makes it simple to capture reviews automatically after every job, offer financing through Stripe, and keep your business running without extra admin work. 👉 Learn more at https://www.jobtable.com New episodes every week, subscribe so you don't miss one. 00:00 – Intro and listener review 02:13 – Canada's $6 billion apprenticeship program 07:45 – Why only 1 in 3 apprentices complete certification 20:08 – The ratio problem nobody's fixing 27:34 – Homeowners are sitting on $180K in equity 29:37 – Why financing options…

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