
Red and True: Why Canada's Construction Workforce Needs Its Own Voice w/ Manny, Construction Life
From The Deconstruction Podcast by Jobtable
May 12, 2026 · 1h 27m · Episode 68
About this episode
Manny discusses the need for a true voice in Canada's construction industry and the challenges faced by contractors.
Most people with a microphone in construction are giving you answers. Nobody's asking questions. That gap, between what gets said publicly about the industry and what's actually happening on job sites across Canada, is what this episode is about. Manny, host of The Construction Life Podcast, joins Kosta and Johny to talk about Red and True, his plan to take a crew across all 10 Canadian provinces and interview real boots-on-the-ground contractors. They cover the retention crisis nobody's naming, development fees that have climbed 600% while wages haven't kept pace, why media-trained voices are making the real problems harder to solve, and why going directly to the trades to fund this thing makes more sense than chasing corporate sponsors who can't speak the language. Running a construction business is hard enough without the industry working against you. Jobtable helps contractors keep the business side organized so they can stay focused on the work. 👉 Learn more at https://www.jobtable.com New episodes every week. Hit subscribe so you don't miss one. Learn more about Red & True: https://theconstructionlife.com/ 00:00 – Intro and Why Human Support Still Beats a Chatbot 02:34…
People in this episode
Hosts: Kosta, Johny
Guest: Manny
Topics covered
- construction workforce
- industry challenges
- media influence
- contractor interviews
- retention crisis
Keywords
- construction
- workforce
- retention crisis
- media training
- development fees
Sponsors
Jobtable
Mentioned in this episode
Organizations: The Construction Life Podcast
Places: Canada, 10 Canadian provinces
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