About this episode

Mo Shirin discusses his journey from a student to the founder of Europe's largest full arch implant group and his plans to enter the U.S. market.

Episode 79: In 2019, a 22-year-old flew from Dublin to Texas to take three of Scott's courses back-to-back, so eager to learn he came back a second time just to finish the one he missed. Eight years later, that same dentist has built Truly Dental into Europe's largest full arch implant group, 15 locations across Ireland and the UK, on pace to cross $100 million in annual revenue. Now he's setting his sights on the U.S., and he says he can do it cheaper, and just as good. In this episode, Scott sits down with Mo Shirin to unpack exactly how. Truly manufactures its own implants and prosthetics in-house, down to the submicron level, cutting out the markup baked into nearly every implant sold in the U.S. Mo explains that the actual manufacturing cost of an implant is under 10 cents, yet dentists are routinely charged $200-$250 a piece. Some of his early U.S. patients were flying to Ireland after being quoted 600% more at home for the same procedure, and Truly was still making a healthy margin at a fraction of that price. This isn't a race to the bottom. Mo walks through how vertical integration, owning the lab, the manufacturing, and the training, lets Truly deliver full arch care at…

People in this episode

Host: Scott Leune

Guest: Mo Shirin

Topics covered

• full arch dental care
• entrepreneurship
• vertical integration
• dental implants
• cost reduction
• market competition

Keywords

• full arch DSO
• dental implants
• cost of dental procedures
• vertical integration
• Truly Dental
• U.S. dental market
• entrepreneurial journey

Mentioned in this episode

Organizations: Truly Dental

Places: Dublin, Texas, Ireland, UK, U.S.

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