Can retail media networks survive the shift to agentic commerce?

About this episode

The episode discusses the potential impact of AI assistants on retail media networks and the advertising landscape.

If shoppers start turning to AI assistants instead of retailer websites, the foundation of the retail media business could begin to crack. That’s the tension at the center of agentic commerce. On this episode of the Digiday Podcast, hosts Kimeko McCoy and Tim Peterson explore how AI-powered shopping agents could reshape retail media networks, disrupt ad dollars and force retailers to rethink their role in the shopper journey.

People in this episode

Hosts: Kimeko McCoy, Tim Peterson

Topics covered

• retail media
• AI in shopping
• agentic commerce
• advertising disruption
• retailer strategies

Keywords

• retail media networks
• AI assistants
• agentic commerce
• advertising
• retailers
• shopping agents

Mentioned in this episode

Organizations: retail media networks, AI assistants, retailers, agentic commerce

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