ChatGPT ads are underperforming. Why are brands staying?
From The Digiday Podcast by Digiday
June 2, 2026 · 28 min
About this episode
The episode discusses the challenges brands face with OpenAI's ad pilot, including reporting issues and under-delivery, while exploring the reasons behind their continued participation despite frustrations.
OpenAI's ad pilot is plagued with reporting hiccups and under-delivery issues. It's testing marketer's patience, but the fear of missing out on AI's next big platforms seems to outweigh their frustrations.
Topics covered
- ChatGPT
- advertising
- AI
- marketing
- brand strategy
Keywords
- ChatGPT
- ads
- OpenAI
- underperformance
- marketing
- AI platforms
Mentioned in this episode
Organizations: OpenAI
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