Why Duluth trusts AI agents with bidding, but not brand storytelling
About this episode
Duluth Trading Company's approach to using AI for media buying while maintaining human oversight in brand storytelling is discussed.
The programmatic world seems split: is AI the future of media buying, or just a tool requiring heavy supervision? Duluth Trading Company lands somewhere in the middle by leveraging agents for high-speed bidding while keeping a firm human hand on brand storytelling, Duluth’s Director of Marketing Ellie Uberto joins Kimeko McCoy and Tim Peterson live from the Digiday Programmatic Marketing Summit on May 6 - 8 in Palm Springs, Calif. to break down's Duluth's approach to agents in media.
People in this episode
Hosts: Kimeko McCoy, Tim Peterson
Guest: Ellie Uberto
Topics covered
- AI in media buying
- programmatic advertising
- brand storytelling
- Duluth Trading Company
- marketing strategies
Keywords
- AI agents
- media buying
- programmatic advertising
- Duluth Trading Company
- brand storytelling
Mentioned in this episode
Organizations: Duluth Trading Company
Places: Palm Springs, Calif.
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