OpenAI's ad push begins, and The Knot is co-piloting
From The Digiday Podcast by Digiday
March 3, 2026 · 41 min
About this episode
The episode discusses OpenAI's advertising initiatives and how brands like The Knot are involved in this new landscape.
Ads in ChatGPT have entered their trial run period. Instead of agency partners, it's brands like The Knot Worldwide that find themselves at the helms of OpenAI's ad push. Marketers like The Knot's CMO Jenny Lewis are navigating everything from performance metrics to infrastructure.
People in this episode
Guest: Jenny Lewis
Topics covered
- advertising
- AI
- marketing
- performance metrics
- infrastructure
Keywords
- OpenAI
- ChatGPT
- advertising
- The Knot
- Jenny Lewis
- marketing
- performance metrics
Mentioned in this episode
Organizations: OpenAI, The Knot Worldwide
More episodes of The Digiday Podcast
- How automation and AI are rewriting the upfront marketplace · June 9, 2026 · 31 min
- ChatGPT ads are underperforming. Why are brands staying? · June 2, 2026 · 28 min
- BuzzFeed, Vox and the end of the site traffic era · May 26, 2026 · 37 min
- Can retail media networks survive the shift to agentic commerce? · May 19, 2026 · 31 min
- Why Duluth trusts AI agents with bidding, but not brand storytelling · May 12, 2026 · 37 min
- WTF are brand health metrics? · May 5, 2026 · 26 min
Explore listener stats, chart rankings, contacts and more on the The Digiday Podcast podcast page.