OpenAI's ad push begins, and The Knot is co-piloting
About this episode
The episode discusses OpenAI's advertising initiatives and how brands like The Knot are involved in this new landscape.
Ads in ChatGPT have entered their trial run period. Instead of agency partners, it's brands like The Knot Worldwide that find themselves at the helms of OpenAI's ad push. Marketers like The Knot's CMO Jenny Lewis are navigating everything from performance metrics to infrastructure.
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- Why The Guardian’s first reader-facing AI product isn’t a chatbot
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