Why some creators are now back auditing their brand deals

About this episode

Tameka Bazile discusses her decision to end her partnership with Hootsuite and the implications for creators auditing their brand deals.

Hootsuite’s partnership with ICE sparked controversy earlier this year, leading creators to take a closer look at the companies they work with. On this episode of the Digiday Podcast, Tameka Bazile shares why she ended her deal with Hootsuite, how it prompted her to audit other brand partnerships, and what creators can learn about balancing ethics, audience expectations, and income.

People in this episode

Guest: Tameka Bazile

Topics covered

• brand deals
• creator economy
• ethics in marketing
• audience expectations
• partnership audits

Keywords

• Hootsuite
• brand partnerships
• creator ethics
• auditing deals
• income balance

Mentioned in this episode

Organizations: Hootsuite, ICE

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