Why some creators are now back auditing their brand deals
About this episode
Tameka Bazile discusses her decision to end her partnership with Hootsuite and the implications for creators auditing their brand deals.
Hootsuite’s partnership with ICE sparked controversy earlier this year, leading creators to take a closer look at the companies they work with. On this episode of the Digiday Podcast, Tameka Bazile shares why she ended her deal with Hootsuite, how it prompted her to audit other brand partnerships, and what creators can learn about balancing ethics, audience expectations, and income.
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