Dealing With Exponential Change - Leadership in an AI-Driven World
About this episode
The episode discusses the impact of AI on organizational change and leadership, emphasizing the need for continuous adaptation in an exponential change environment.
AI is accelerating change at a pace most organisations have never had to manage before. For marketers and business leaders, this is not just another wave of innovation. It is a fundamental shift from linear change to exponential change, where familiar planning cycles, transformation programmes, and long-term roadmaps start to break down. In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Geoff Tuff, Consulting Principal at Deloitte and co-author of Hone: How Purposeful Leaders Defy Drift. Together, they explore why traditional transformation initiatives fail so often, and what leaders can do instead to build organisations that continuously adapt without losing their sense of direction. Drawing on real-world examples, behavioural science, and lessons from Geofff's latest book, the conversation reframes change as an ongoing discipline rather than a one-off event, and offers a practical way to respond to the disruption created by AI and other exponential forces . In This Episode Why AI represents a shift from linear to exponential change, and why this makes traditional planning models fragile Why large-scale transformation programmes fail so frequently, and…
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