As sports sponsorship scrutiny grows, is it still worth it?

About this episode

The episode discusses the value of sports sponsorship amidst increasing scrutiny, featuring insights from experts in the field.

As the Fifa World Cup looms, we're joined by experts in sponshorship and talent partnership - Gartner's Nicole Greene and Outreach's Joe Hockley, respectively - to map the upcoming 'most commercial World Cup ever'. As creators' stars continue to rise and budget scrutiny reaches sponsorships, what makes the big-ticket activations still worth it? Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Guests: Nicole Greene, Joe Hockley

Topics covered

• sports sponsorship
• Fifa World Cup
• commercial activations
• budget scrutiny
• talent partnership

Keywords

• sports sponsorship
• Fifa World Cup
• commercialization
• budget scrutiny
• talent partnership

Mentioned in this episode

Organizations: Gartner, Outreach

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