What's powering the 'experience economy'?

About this episode

Tom Gray discusses the concept of the 'experience economy' and its implications for modern media and marketing.

Move over 'attention economy' - strategist Tom Gray says that the modern media world can be understood through the lens of the 'experience economy'. From immersive theater to the new Tottenham Hotspur stadium, Gray says, anyone trying to stand out in the world of real experiences needs to be paying attentoon to the best work being done throughout the world. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Guest: Tom Gray

Topics covered

• experience economy
• media
• immersive theater
• marketing
• business strategy

Keywords

• experience economy
• attention economy
• immersive experiences
• media strategy
• business

Mentioned in this episode

Organizations: Acast

Places: Tottenham Hotspur stadium

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