About this episode

Andrew Maff interviews Jacob Johnson about building Calyan Wax Co. into an eight-figure brand through purpose and storytelling.

Purpose isn't just good for business, it's what gives customers a reason to care. In this episode of The E-Comm Show, Andrew Maff talks with Jacob Johnson, Founder and CEO of Calyan Wax Co., about building an eight-figure omnichannel brand through authentic storytelling, retail partnerships, and purpose-driven leadership. Learn how Calyan is balancing mission, marketing, and sustainable growth in today's competitive e-commerce landscape. What You'll Learn: How purpose can become a competiti...

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