The Truth About Selling Your E-Commerce Business | EP. #235

The Truth About Selling Your E-Commerce Business | EP. #235

June 17, 2026 · 24 min · Season 1 · Episode 235

About this episode

Andrew Maff discusses the complexities of selling an e-commerce business with Paul Rafelson, focusing on valuations and legal considerations.

Selling an e-commerce business is often the biggest financial transaction a founder will ever make. In this episode of The E-Comm Show, Andrew Maff talks with Paul Rafelson, Founder of Rafelson Law and SellerBasics, about business valuations, acquisitions, legal pitfalls, and what founders need to know before entering the M&A process. Learn how to protect yourself, maximize value, and avoid the mistakes that cost sellers millions. What You'll Learn: How e-commerce valuations have change...

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