About this episode

The episode discusses the importance of focusing on outcomes rather than just activities in the estate agency business.

If you’re posting on social media, sending newsletters, or “doing the work”… but not getting the results — this episode is for you. In this podcast, I break down a mistake I’ve been making in my own business — and chances are, you’re making it too. Most estate agents focus on doing the activity instead of focusing on the outcome that activity is supposed to create. ➡️ Posting content vs building trust ➡️ Knocking doors vs having conversations ➡️ Sending emails vs actually influencing decis...

People in this episode

Host: The Estate Agent Consultancy

Topics covered

• social media strategy
• estate agency
• business growth
• trust building
• effective communication

Keywords

• estate agents
• social media
• newsletters
• business mistakes
• trust
• influence

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• You Can’t Improve the Customer Experience If You Don’t Know the Customer Journey · June 9, 2026 · 23 min
• The 3 Ways Every Estate Agent Should Be Getting Instructions · June 8, 2026 · 9 min

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