Why I Don't Use My Physique To Market My Business

About this episode

Danni discusses her personal stance on using physique-focused marketing in the fitness industry and shares her thoughts on the changes she would like to see.

Last week there was a trend going round on instagram stories where you uploaded a photo from 5 years ago (sorry, how was 2021 5 YEARS ago!?) I scrolled through my camera roll to find that this was the year I did a couple of photoshoots. The pictures I had saved ranged from lingerie to smiley pictures of me in a shirt, and I remember really enjoying these shoots. I think photoshoots can be a great personal experience. I've loved them and I have absolutely no issues with anyone else who does them. However, using heavily physique focused shots or lingerie pictures to market coaching is what doesn't sit well with me personally. Even though I love the way that I look, probably more than I ever have done before. In today's podcast I discuss that, explaining why this is my stance and discussing the changes that I'd personally love to see in the fitness industry. I'd love to hear your thoughts on this if you'd feel comfortable sharing them with me! Danni IG: @dannibosworth (please feel free to message me on here!) For coaching enquiries: www.dannibosworth.com/coaching

People in this episode

Host: Danni

Topics covered

• fitness marketing
• body image
• coaching
• personal experience
• industry change

Keywords

• physique marketing
• fitness industry
• coaching
• body positivity
• photoshoots

Mentioned in this episode

Organizations: Instagram, dannibosworth.com

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