Food Blogging News Roundtable: AI Buttons, Instagram Links, and Google Rewriting Your Titles

Food Blogging News Roundtable: AI Buttons, Instagram Links, and Google Rewriting Your Titles

April 28, 2026 · 32 min · Episode 568

About this episode

Bjork Ostrom and Emily Walker discuss the latest trends and news affecting food bloggers, including AI buttons, Instagram links, and Google's title rewriting experiment.

Breaking down the pros and cons of AI Buttons, discussing clickable links in Instagram, and digging into Google's test replacing search titles with AI-generated titles with Bjork Ostrom and Emily Walker from Food Blogger Pro. ----- Welcome to episode 568 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down to chat with Emily Walker from the Food Blogger Pro team! Food Blogging News Roundtable: AI Buttons, Instagram Links, and Google Rewriting Your Titles In this roundtable episode, Bjork and Emily break down the biggest stories impacting food creators so you can stay informed and make smart decisions for your business. From a new HubSpot marketing report that has some encouraging news for creators who lead with their personality, to a quiet Google experiment that could have big implications for every recipe title you've ever carefully crafted — there's a lot to cover! Bjork and Emily also dig into the AI button debate (should you install one on your site?), what Instagram's new caption link test means for food bloggers, and how Pinch of Yum approaches testing site changes before rolling them out broadly. Four episode takeaways: Good news for food…

People in this episode

Host: Bjork Ostrom

Guest: Emily Walker

Topics covered

Mentioned in this episode

Organizations: Food Blogger Pro, Google, HubSpot, Pinch of Yum

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