How Jenn Lueke Grew to 1.7 Million Followers with Budget Meal Planning Content

About this episode

In this episode, Jenn Lueke shares her journey of growing to 1.7 million followers through budget meal planning content and the importance of data in her strategy.

Strategies for growing on Instagram and Substack, the importance of staying consistent, and leaning into data with Jenn Lueke from Jenn Eats Goood. ----- Welcome to episode 570 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenn Lueke. How Jenn Lueke Grew to 1.7 Million Followers with Budget Meal Planning Content Jenn Lueke started Jenn Eats Goood in 2018 as a college student — no strategy, no monetization plan, just a hobby Instagram account she loved running. For five years, growth was slow, but she remained consistent. Then in 2023, something clicked. She leaned into meal planning and budget grocery content, and everything changed. Within a year, she went from stalling in the thousands to crossing one million followers. In this episode, Jenn and Bjork chat about all of it — what finally worked, how she prioritizes data in her content strategy, which platforms she's focusing on right now, and why she now considers her Substack newsletter her number one priority. Three episode takeaways: The importance of leaning into what is working — It took five years of trial and error, learning, experimenting, and testing before Jenn's following on social media…

People in this episode

Host: Bjork Ostrom

Guest: Jenn Lueke

Topics covered

• Instagram growth
• Substack
• budget meal planning
• content strategy
• social media
• data-driven content

Keywords

• Instagram
• Substack
• meal planning
• budget content
• social media growth
• content strategy
• data

Mentioned in this episode

Organizations: Jenn Eats Goood

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