What's Actually Working for Food Creators Right Now with Ben Jabbawy from GRO

About this episode

Ben Jabbawy shares insights on effective strategies for food creators to increase traffic and revenue through social media and email marketing.

Increasing your traffic, growing your email list, and diversifying your revenue with Ben Jabbawy from GRO. ----- Welcome to episode 573 of The Food Blogger Pro Podcast! This week on the podcast, to kick-off a new mini-series, Bjork is interviewing Ben Jabbawy from GRO (formerly known as Grocers List). What's Actually Working for Food Creators Right Now If you've been looking for a smarter way to turn your social media followers into website visitors, email subscribers, and paying members — this episode is for you. Ben Jabbawy and his team at GRO have sent over 100 million DMs across Instagram and Facebook on behalf of their food creator customers. That kind of scale gives Ben a uniquely data-driven lens into what's actually working for food creators right now — and in this episode, he shares it with us! Bjork and Ben chat about recent changes in the social media landscape, dig into the strategies of successful food creators, and discuss why Facebook is suddenly driving a major surge in traffic for food bloggers. They also get into the email side of things and how GRO's new membership program lets food bloggers offer an ad-free experience or exclusive recipes directly on their…

People in this episode

Host: Bjork Ostrom

Guest: Ben Jabbawy

Topics covered

• food creators
• social media strategies
• email marketing
• traffic growth
• revenue diversification

Keywords

• food blogging
• social media
• email list growth
• revenue streams
• Instagram carousel posts

Mentioned in this episode

Organizations: GRO, Grocers List, Facebook, Instagram

More episodes of The Food Blogger Pro Podcast

• How Mika Kinney Turned Her 480,000 Instagram Followers into Site Traffic and Revenue · June 9, 2026 · 54 min
• How to Sustain Long-Term Creativity Without Burning Out with Josh Zimmerman · May 26, 2026 · 57 min
• Leaving Your Day Job and Scaling a Food Blog with Pinterest with Sharlene Murrell · May 19, 2026 · 55 min
• How Jenn Lueke Grew to 1.7 Million Followers with Budget Meal Planning Content · May 12, 2026 · 50 min
• How to Write Emails Your Readers Actually Want to Open with Liz Wilcox · May 5, 2026 · 54 min
• Food Blogging News Roundtable: AI Buttons, Instagram Links, and Google Rewriting Your Titles · April 28, 2026 · 32 min