Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh

About this episode

This episode discusses strategies for identifying, localising, and monetising the next generation of football fans, featuring insights from industry experts.

This episode was recorded live at the World Football Summit Riyadh in December 2025 and covers Identifying, localising, and monetising the next generation of fans, featuring a panel including: Mohammed Basrawi - GM and MARCOM Content for the Saudi Pro League Olek Loewenstein - President of Sports Content at Televisa Univision Shahrukh Sohail - Senior Sports and Entertainment Business Manager at Explere Marc Veelenturf - CEO Middle East & Türkiye and Chief Growth Officer – International markets at Atos It’s moderated by our own SVP for the Middle East, Andy Jackson.

People in this episode

Host: Andy Jackson

Guests: Mohammed Basrawi, Olek Loewenstein, Shahrukh Sohail, Marc Veelenturf

Topics covered

• fan engagement
• sports business
• monetization strategies
• localization
• next generation fans

Keywords

• fan monetization
• sports content
• Saudi Pro League
• sports marketing
• fan localization

Mentioned in this episode

Organizations: Saudi Pro League, Televisa Univision, Explere, Atos

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