What the Millwall brand means in 2026 with Chief Commercial Officer, Luke Wilson.

What the Millwall brand means in 2026 with Chief Commercial Officer, Luke Wilson.

From The Footballco Business Podcast by Footballco

March 3, 2026 · 21 min

About this episode

Luke Wilson discusses the evolution of the Millwall brand and its significance in 2026.

As Millwall FC celebrate their 140th anniversary, our guest is the club's Chief Commercial Officer, Luke Wilson. Luke joins us to discuss the club's brand and what it means to be Millwall today, compared with the club’s reputation in the 70s and 80s. From working in the community across two of London's most deprived boroughs and a successful LGBTQ+ team to how Alex Neil has harnessed the club's 'nobody likes' and 'underdog' spirit to get the club pushing for promotion to the Premier League, and what such an achievement would mean to the club. This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions. The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. ⁠ Find out more ⁠.

People in this episode

Guest: Luke Wilson

Topics covered

  • Millwall FC
  • sports marketing
  • community engagement
  • LGBTQ+ inclusion
  • promotion to Premier League
  • brand reputation

Keywords

  • Millwall FC
  • Luke Wilson
  • 140th anniversary
  • community
  • LGBTQ+ team
  • promotion
  • Cannes Lions

Sponsors

LIONS Sport

Mentioned in this episode

Organizations: Millwall FC

Places: London

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