The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell

About this episode

The episode discusses the fair market value of stadium naming rights in Europe with Sean Connell, focusing on Spurs and Manchester United's stadiums.

On this show, we're speaking to Sean Connel, the Editor of The Sponsor and author of their most recent report on the fair market value of stadium sponsorship in Europe. With Spurs' still looking for a naming partner for their stadium and Manchester United planning a replacement for Old Trafford what is the true fair market value for stadium naming rights? Sean joins us to discuss this and much more, including why Barcelona's Nou Camp and Real Madrid's Bernabeu are the most valuable in Europe, the dangers and opportunities of renaming heritage stadiums, and why stadiums in the US command such a premium. Read more about The Sponsor’s European Stadium Naming Rights Fair Market Value Report - https://www.thesponsor.com/revealed-european-stadium-naming-rights-fair-market-sponsorship-values-2026/

People in this episode

Guest: Sean Connell

Topics covered

• stadium naming rights
• football business
• market value
• sponsorship
• heritage stadiums
• European football

Keywords

• stadium sponsorship
• naming rights
• football
• market value
• Barcelona
• Real Madrid
• Old Trafford
• Spurs
• heritage stadiums

Mentioned in this episode

Organizations: The Sponsor

Places: Spurs, Old Trafford, Barcelona, Nou Camp, Real Madrid, Bernabeu, Europe, US

More episodes of The Footballco Business Podcast

• US Soccer - World Cup 2026: Kits, Culture, and Defining World Cup Success with CMO Catherine Newman · June 10, 2026 · 35 min
• Inside LaLiga's growth in America with Nicolas Garcia Hemme, Managing Director for LALIGA North America. · May 19, 2026 · 39 min
• Behind the 2026 World Cup Hospitality Experience with On Location's Paul Caine · May 14, 2026 · 39 min
• Creativity in Football & LION Sport at Cannes Lions International Festival of Creativity Preview with Kenny Annan-Jonathan · April 23, 2026 · 38 min
• How BBC Sport will Broadcast the World Cup with dock10 - Recorded live at the Broadcast Sport Content Summit · April 8, 2026 · 34 min
• Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast · March 26, 2026 · 35 min