How to stop working for your CMS and make it work for you

How to stop working for your CMS and make it work for you

From The Future of Media, Explained - from Press Gazette by New Statesman Media Group

December 11, 2025 · 36 min

About this episode

Dominic Ponsford discusses the future of content management with experts Jason Konen and Jason Agnew, focusing on how publishers can adapt to changing traffic patterns and utilize AI.

Dominic Ponsford talks to WP Engine director of product management Jason Konen and CTO of Bigbite Jason Agnew about the future of content management. They are both experts in the deployment of WordPress, the world’s most popular content management system. They talked about some of the ways publishers are responding to falling referral traffic by making their websites more immersive and community-focused. They also talked about the ways AI is being used to streamline content production and remove complexity in journalists’ lives. And they have an interesting debate the importance of ensuring your content is seen and cited by the likes of ChatGPT.  This episode is sponsored by WP Engine. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Dominic Ponsford

Guests: Jason Konen, Jason Agnew

Topics covered

  • content management
  • WordPress
  • AI in journalism
  • publisher strategies
  • referral traffic
  • community-focused websites

Keywords

  • content management system
  • WordPress
  • AI
  • journalism
  • referral traffic
  • immersive websites
  • community engagement

Sponsors

WP Engine

Mentioned in this episode

Organizations: Bigbite, WordPress, ChatGPT

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