Angel Investor Katie Dunn: Warm Intros, Thesis Fit, and Financial Models That Get Investors to Say Yes
About this episode
Katie Dunn discusses the fundamentals of fundraising for food founders, emphasizing investor thesis, warm introductions, and financial models.
Most food founders think fundraising means perfecting your pitch deck. Angel investor Katie Dunn says you’re starting in the wrong place. In our conversation, Katie breaks down the three fundamentals that actually get investors to meet with you, and say yes: understanding investor thesis (and why it saves you from wasting time), leveraging warm introductions instead of cold pitching, and building a financial model that shows exactly how you’ll reach profitability. We cover the investment basics every founder needs to know—what a safe note actually is, why angels want equity, and whether regional brands can get funded (spoiler: yes, but with different deal structures). Katie also shares her strong recommendation on why your first hire should be finance, not marketing, and how to make it ridiculously easy for investors to want to help you. If you’re considering fundraising or just want to understand how investment actually works in food CPG, this episode gives you the straight talk you need. Connect with Katie: Website: katiedunn.com Advisory Board: The Masthead Strategy LinkedIn: Katie Dunn Instagram: @iamkatiedunn TikTok: @iamkatiedunn Join The Good Food CFO Community: Follow us…
People in this episode
Host: The Good Food CFO
Guest: Katie Dunn
Topics covered
- fundraising
- angel investing
- financial models
- food CPG
- entrepreneurship
- investment basics
Keywords
- fundraising
- angel investor
- financial model
- profitability
- equity
- safe note
- food CPG
- warm introductions
Mentioned in this episode
Organizations: The Masthead Strategy, katiedunn.com, The Good Food CFO Community, Instagram, YouTube, TikTok
More episodes of The Good Food CFO podcast
- Sales Were Up 40%: Here's Why They Still Didn't Have Enough Cash
- BABOYOT with Daniel Goetz of Good Pop: Putting Profit First, Going Deep Not Wide, and How Mission Keeps You Going
- BABOYOT with Shelley Elkovich of For Bitter For Worse: Patience, Pivots, and Path to Profitability
- The Power of Organizing Your Data: What These Food Businesses Learned in Their First Month Using Financial Strategy Software
- BABOYOT w/ Kelley Scanlin of Pure Simple Foods
- Profit by Design: Building a Food Business That Doesn't Require Endless Investment
Explore listener stats, chart rankings, contacts and more on the The Good Food CFO podcast podcast page.