BABOYOT w/ Kelley Scanlin of Pure Simple Foods
About this episode
Kelley Scanlin discusses building a CPG brand with a focus on quality and strategic growth rather than rapid expansion.
Can you build a CPG brand without chasing unicorn status? Kelley Scanlin, founder of Pure Simple Foods (parent to Lark-Ellen Farm and Purely Sprouted), shares how she grew from farmer’s market beginnings to operating a state-of-the-art manufacturing facility—all while refusing to compromise on quality. Sarah and Kelley dig into the strategic path most founders overlook, exploring: * Why regional growth beats racing for national distribution * How mission and values guide major business decisions (including which distributors to work with) * The evolution from founder to CEO and knowing your end game from day one * Why slow, intentional scaling protects quality and profitability * The reality check every founder needs: you don’t have to be the next RX Bar * Building with strategy first—not just hoping for viral growth Kelley’s honest perspective on defining success differently offers a refreshing alternative to the “grow fast, exit big” narrative. This conversation redefines what CPG success can look like when you build on your own terms. Join The Good Food CFO Community: Follow us on Instagram: @thegoodfoodcfo Connect on LinkedIn: @sarahdelevan Watch on YouTube: @thegoodfoodcfo…
People in this episode
Host: Sarah Delevan
Guest: Kelley Scanlin
Topics covered
- CPG brand building
- strategic growth
- quality over quantity
- founder to CEO transition
- intentional scaling
- defining success
Keywords
- CPG
- brand building
- quality
- scaling
- entrepreneurship
- business strategy
- founder
- CEO
Mentioned in this episode
Organizations: Pure Simple Foods, Lark-Ellen Farm, Purely Sprouted
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