BABOYOT with Shelley Elkovich of For Bitter For Worse: Patience, Pivots, and Path to Profitability
About this episode
Sarah interviews Shelley Elkovich about the financial strategies behind building a profitable specialty beverage brand.
Sarah sits down with Shelley Elkovich, co-founder and CEO of For Bitter For Worse, to explore the financial strategy behind building a profitable specialty beverage brand. Shelley shares how self-manufacturing became a dual revenue stream through contract manufacturing, allowing her to control costs while generating additional income. The conversation reveals practical insights on sustainable growth versus rapid expansion, how to filter customer feedback without compromising your vision, and the strategic decisions that kept this non-alcoholic cocktail brand resilient through major market shifts. Discover how Shelley evaluates each growth opportunity and makes decisions that prioritize long-term sustainability over short-term wins. Shelley also graciously offered our listeners 20% off their products using the code Sarah20 on their website! Connect with Shelley: Website: For Bitter For Worse Instagram: @forbitterforworse LinkedIn: Shelley Elkovich Amazon: Shop For Bitter For Worse Join The Good Food CFO Community: Follow us on Instagram: @thegoodfoodcfo Watch on YouTube: @thegoodfoodcfo Become a Member: BABOYOT This is a public episode. If you would like to discuss this with other…
People in this episode
Host: Sarah
Guest: Shelley Elkovich
Topics covered
- financial strategy
- specialty beverage brand
- sustainable growth
- customer feedback
- market shifts
- long-term sustainability
Keywords
- financial strategy
- specialty beverage
- sustainable growth
- non-alcoholic cocktails
- market resilience
- contract manufacturing
Sponsors
For Bitter For Worse
Mentioned in this episode
Organizations: For Bitter For Worse
More episodes of The Good Food CFO podcast
- Sales Were Up 40%: Here's Why They Still Didn't Have Enough Cash
- Angel Investor Katie Dunn: Warm Intros, Thesis Fit, and Financial Models That Get Investors to Say Yes
- BABOYOT with Daniel Goetz of Good Pop: Putting Profit First, Going Deep Not Wide, and How Mission Keeps You Going
- The Power of Organizing Your Data: What These Food Businesses Learned in Their First Month Using Financial Strategy Software
- BABOYOT w/ Kelley Scanlin of Pure Simple Foods
- Profit by Design: Building a Food Business That Doesn't Require Endless Investment
Explore listener stats, chart rankings, contacts and more on the The Good Food CFO podcast podcast page.