About this episode

Rebecca Kutler discusses MS Now's new membership community and its strategic positioning in the media landscape.

Rebecca Kutler, president of MS Now, joins Dylan ahead of the network's first-ever DTC launch to unpack the philosophy behind its new membership community. She explains why MS Now is starting from strength: a top cable ranking, a digital business outpacing outlets like The Atlantic, and YouTube numbers beating ABC, NBC, and CBS News combined, and how that fuels a bet on “super fans” and “future fans” alike. Kutler also digs into new features like mindfulness content with Dan Harris and weighs in on why she refuses to call cable's future a decline.

People in this episode

Host: Dylan

Guest: Rebecca Kutler

Topics covered

• membership community
• DTC launch
• media rankings
• digital business
• super fans
• mindfulness content

Keywords

• MS Now
• membership
• DTC launch
• media rankings
• super fans
• mindfulness content

Mentioned in this episode

Organizations: MS Now, The Atlantic, YouTube, ABC, NBC, CBS News

Places: cable

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