The three growth levers every salon + independent hairstylist should be tracking ( + how culture and pricing impact profit)
About this episode
Jodie Brown interviews Nina Tulio about understanding profit in salon businesses and the importance of culture and pricing.
Get your copy of Profit Is Personal In this episode of the Hairstylist Rising Podcast, Jodie sits down with salon business coach and author Nina Tulio to talk about what profit really means inside a salon business. If you’ve ever felt fully booked but still financially stretched… this conversation will hit home. Nina shares insights from her new book, Profit Is Personal, and explains why profit is not just about numbers on a spreadsheet — it’s about leadership, culture, systems, pricing, and personal growth. Inside this episode, we cover: Why avoiding your numbers is costing you more than you think How to read your profit and loss statement without fear The 3 growth levers every salon owner should track weekly: Frequency of visit Average ticket Volume (plus the bonus lever: retention) The difference between revenue and actual profit Healthy profit targets for: Commission salon owners Independent artists and suite renters How payroll, back bar, and rent impact your margins Why emotional discounting damages your value How to create pricing based on facts and data — not comparison The connection between culture, onboarding, and profitability Why social media panic shouldn’t dictate…
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- How hairstylists can build multiple income streams beyond the chair
- Quick ways hairstylists can fill gaps in their schedule
- How Jamie Dana built a six figure hair business using Instagram + how hairstylists can land brand deals and content creator contracts
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