Don't Niche Too Soon: Let Your Customers Build Your Business
About this episode
Paul challenges the common business advice of niching down too early, advocating for a broader approach to discover true specialties.
Free Trial In this episode, Paul challenges one of the most common pieces of business advice: "Find your niche." While niching down is important eventually, he argues that many makers do it far too early—before they've collected enough real-world data about what customers actually want. Drawing from his own experience building Philadelphia Table Company, Paul explains how saying "yes" to a wide variety of projects in the early years allowed the business to discover its true specialty naturall...
People in this episode
Host: Paul Mencel
Topics covered
- business advice
- niching down
- customer feedback
- entrepreneurship
- project variety
Keywords
- niche
- business growth
- customer needs
- entrepreneur
- Philadelphia Table Company
Mentioned in this episode
Organizations: Philadelphia Table Company
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