Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
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Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇵🇱PL · Arts#1630K to 100K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
15K to 50K🎙 ~2x weekly·54 episodes·Last published 4d ago - Monthly Reach
Unique listeners across all episodes (30 days)
30K to 100K🇵🇱100% - Active Followers
Loyal subscribers who consistently listen
12K to 40K
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Reach across major podcast platforms, updated hourly
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
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From 11 epsHost
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Recent episodes
The $500 Decision That Changes Everything
Jun 22, 2026
13m 06s
The Sales Muscle: How to Generate Revenue When Cash Flow Gets Tight
Jun 15, 2026
16m 31s
The Cash Flow Crunch: Navigating Growth, Uncertainty, and Survival Mode
Jun 8, 2026
18m 36s
The 5 Traits of a Great Business (And How Makers Can Apply Them)
Jun 1, 2026
17m 21s
Your Style Is the Moat: How Makers Build Work That Can’t Be Compared
May 25, 2026
14m 10s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/22/26 | The $500 Decision That Changes Everything | Start your free trial! In this episode, Paul shares a recent change to Philadelphia Table Company's sales process that has dramatically improved closing rates: replacing an immediate 60% deposit with a $500 design deposit. What started as advice from another furniture maker has quickly become one of the most impactful changes to the customer journey, reducing friction, accelerating decisions, and creating a healthier sales pipeline. The episode also opens with a discussion about the emo... | 13m 06s | ||||||
| 6/15/26 | The Sales Muscle: How to Generate Revenue When Cash Flow Gets Tight | Start your Free Trial. Summary: Paul shares a candid update on Philadelphia Table Company's recent cash flow challenges and the practical steps he took to stabilize the business. From accelerating collections and leaning on vendor relationships to aggressively pursuing sales opportunities, he breaks down the mindset and tactics that helped pull the company out of a difficult period. The core lesson: growth often requires doing the uncomfortable things you've been avoiding. Key T... | 16m 31s | ||||||
| 6/8/26 | The Cash Flow Crunch: Navigating Growth, Uncertainty, and Survival Mode✨ | cash flowbusiness growth+4 | — | Philadelphia Table Company | — | cash flowbusiness crisis+4 | — | 18m 36s | |
| 6/1/26 | The 5 Traits of a Great Business (And How Makers Can Apply Them)✨ | business frameworkmakers+3 | — | — | — | business traitsscalable businesses+3 | — | 17m 21s | |
| 5/25/26 | Your Style Is the Moat: How Makers Build Work That Can’t Be Compared✨ | personal stylemakers+4 | — | ICFF | New York | personal stylemakers+4 | — | 14m 10s | |
| 5/18/26 | What Interior Designers Actually Value: Survey Insights That Could Change Your Marketing Strategy✨ | interior designmarketing strategy+4 | — | interior designer industryfurniture makers+2 | — | interior designmarketing+4 | — | 14m 23s | |
| 5/11/26 | Why Clients Don’t Choose You: The “Why Not?” Exercise That Can Transform Your Business✨ | business growthclient relationships+3 | — | Philadelphia Table Company | — | business strategycustomer choice+3 | — | 14m 23s | |
| 5/4/26 | AI for Makers: The Right Tool for the Right Job✨ | AI toolsbusiness growth+3 | — | — | — | AImakers+4 | — | 17m 55s | |
| 4/27/26 | Office Hours: Pricing Fear, Better Clients, and Breaking Out of the Shop✨ | pricing strategiesclient acquisition+3 | — | — | — | pricing fearbetter clients+3 | — | 18m 53s | |
| 4/20/26 | Pricing Is a Story: Why Value Beats Cost Every Time✨ | pricingvalue perception+3 | — | Philadelphia Table Company | — | pricingvalue+5 | — | 18m 50s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 4/13/26 | The Pricing Blind Spot: Reading the Client’s Hand✨ | pricingclient perception+3 | — | — | — | pricingclient perception+3 | — | 12m 43s | |
| 4/6/26 | 5 Moves That Actually Move the Needle This Week✨ | business growthentrepreneurship+4 | — | — | — | businessmakers+5 | — | 12m 23s | |
| 3/30/26 | Why Struggle Is the Shortcut to Success✨ | strugglesuccess+4 | — | Hidden Potential | — | strugglesuccess+5 | — | 13m 46s | |
| 3/23/26 | Luxury Strategy for Makers: Charge More, Sell Less, Build a Brand People Want | Join the Community Summary: In this episode, Paul reflects on a family trip that did not go as planned, using it as a reminder to keep things real rather than polished for appearances. From there, he shifts into a deeper conversation on luxury strategy and how makers can position their businesses to attract better clients, command higher prices, and create stronger brands. Paul breaks down the idea that luxury is not about flash or excess, but about story, scarcity, intention, trust, ... | 28m 30s | ||||||
| 3/16/26 | Why Taking a Break Makes You Better at Business | Join the Community Summary: In this short, journal-style episode, Paul reflects on something many makers and business owners struggle with: giving themselves permission to step away. As he prepares to leave for a family vacation, he shares why rest is not the opposite of hard work, but an important part of sustaining it. Paul pushes back on hustle culture and the idea that nonstop work should be celebrated. Instead, he makes the case that breaks, reflection, and intentional time away are ofte... | 7m 49s | ||||||
| 3/9/26 | Office Hours: Instagram Strategy, Portfolio Projects, Hiring Makers, and Shop Efficiency | JOIN THE COMMUNITY Summary: In this Office Hours episode of The Handcrafted Podcast, Paul answers four listener questions from makers navigating the realities of running a craft business. The conversation covers practical topics ranging from using Instagram strategically to deciding whether “cool” projects are worth doing, maintaining quality as you hire, and improving efficiency in a custom shop. Drawing from his experience building Philadelphia Table Company, Paul shares lessons on engageme... | 19m 25s | ||||||
| 3/2/26 | Why I’m Still Doing This: The Real Upside of Being a Small Business Owner | Join the network. Summary: In this reflective, journal-style episode, Paul opens up about a tough February—slow deals, internal challenges, and the emotional weight that comes with being the one ultimately responsible for everything. After a candid conversation with his wife about whether the stress is worth it, he sits down and writes out five reasons why he continues to choose the path of entrepreneurship. This episode is an honest look at the downsides of running a business—financial... | 16m 53s | ||||||
| 2/23/26 | The Mental Shift That Unlocks Growth | Join the Network In this episode, Paul challenges makers who feel stuck at $100K–$150K in revenue to confront the real barrier to growth: identity. Most craftsmen start their businesses because they love making things—not because they love running a business. But if you want to make a true living doing this work, a mindset shift is required. Drawing from his own experience building Philadelphia Table Company while navigating his wife’s cancer diagnosis and growing family responsibilities, Pau... | 15m 57s | ||||||
| 2/16/26 | Business Is a Game of Whac-A-Mole | Join the Network! Summary: In this episode, Paul pulls back the curtain on why he created the Handcrafted Network and the Handcrafted Podcast in the first place. While there’s endless content about how to build furniture, there’s very little practical guidance on how to run a maker business. Paul shares how his own journey—learning through mentors, books, podcasts, and real-world experience—led him to build a community dedicated to the business side of craftsmanship. The second half of ... | 13m 03s | ||||||
| 2/9/26 | Don’t Be Seen as a Commodity: you don’t win by being cheaper | Invest in your growth! Summary In this episode, Paul shares a candid story from a recent mentor meeting that reframed how he thinks about clients, pricing, and positioning. After navigating a stressful corporate project that spiraled into missed expectations and rushed timelines, a simple insight emerged: when clients see you as a commodity, they treat you like one. Through real-world examples from both his own business and a mentor’s decades-long career, Paul breaks down why great make... | 17m 30s | ||||||
| 2/2/26 | Four Costly Mistakes That Hold Maker Businesses Back | We Want You In the Community! Summary: As February kicks off, Paul reflects on balancing life as a new dad and a business owner before diving into four of the most common (and costly) mistakes he sees maker business owners make—including mistakes he’s made himself. This episode is a practical, honest look at why so many talented makers struggle to grow sustainably, even when their craftsmanship is top-tier. From trying to serve everyone, to focusing only on the product, to refusing help... | 16m 32s | ||||||
| 1/26/26 | Office Hours: Income Goals, Timelines, Hiring, and Pricing for Makers | Become a member! Summary: In this Office Hours episode, Paul answers a wide range of listener questions pulled directly from the Handcrafted Network community. The conversation centers on realistic income expectations, especially the path to paying yourself $150K as a maker, and how different business models—custom furniture versus cabinetry or millwork—affect cash flow, scalability, and long-term value. Paul also digs into the realities of running a custom shop: setting delivery expe... | 25m 08s | ||||||
| 1/19/26 | Why Your Sales Process Isn’t Working (And How to Fix It) | Join the Community Summary: In this episode, Paul breaks down why so many makers struggle to close deals—not because of their craftsmanship, but because of a weak or nonexistent sales process. Drawing directly from how he runs sales at Philadelphia Table Company, Paul walks through what actually works when it comes to qualifying leads, building trust, and closing high-ticket custom projects. Rather than treating sales as something “slimy” or transactional, Paul reframes it as a human, relatio... | 16m 40s | ||||||
| 1/12/26 | The 8 Website Essentials Every Maker Needs to Generate Better Leads | Join the Community Summary: In this episode, Paul breaks down the most common mistakes he sees makers make with their websites—and shares eight practical elements every effective site must include. Drawing from his experience building Philadelphia Table Company and reviewing countless member sites inside the Handcrafted Network, Paul explains how a website should do more than “look good”—it should actively qualify leads, tell your story, and drive real inquiries. This is a tactical, no-... | 19m 23s | ||||||
| 1/5/26 | Goals, Not Resolutions: How to Reverse-Engineer Your Revenue in 2026 | Join the Network! Summary: In this New Year episode, Paul kicks off 2026 by challenging the “new year, new me” mindset and reframing how makers should think about growth. Instead of vague resolutions, he makes the case for practical, achievable goal-setting—especially when it comes to revenue. Drawing from how he plans each year inside his own business, Paul walks listeners through a simple, repeatable framework for turning big annual goals into clear weekly targets. The episode centers... | 17m 58s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.