Ep 167: The Finance Function Evolution: bookkeeper → controller → virtual CFO
About this episode
Stuart and Mena discuss the evolution of the finance function in businesses and the importance of each role from bookkeeper to virtual CFO.
Send us Fan Mail Many business owners feel stuck in the uncomfortable middle: too big for basic bookkeeping, but not ready or willing to pay for a full-time CFO. The result? Numbers that exist, but don’t drive decisions. In this episode, Stuart and Mena break down the three distinct layers of the finance function and why skipping or compressing them causes so many businesses to stall. They explain what bookkeeping is meant to do (and where it stops), why the controller role is the most misund...
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