Ep 179: From lumpy projects to predictable annual recurring revenue
About this episode
This episode discusses the challenges faced by project-based businesses in achieving predictable revenue and scaling effectively.
Send us Fan Mail Project-based businesses face a fundamental structural problem: every quarter begins at zero. Revenue can look strong on the surface while cash flow remains volatile, pipeline uncertainty delays hiring decisions, and the founder stays personally essential to winning and scoping every engagement. Effort scales linearly. Value does not. This episode challenges the treadmill dynamic head-on, starting with a clear diagnosis of why project businesses stall at scale, utilisation ce...
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