
Ep 180: Expansion math: when a new site actually makes you poorer
From The Holistic Accountant by Stuart Wemyss & Mena Abraham
May 19, 2026 · 12 min · Season 5 · Episode 68
About this episode
This episode discusses the pitfalls of business expansion and how it can lead to reduced profitability.
Send us Fan Mail A second location, a new service line, a broader geographic footprint, expansion feels like the logical next step for a business that has found its footing. But for many founders, it is precisely where profitability begins to quietly unwind. This episode confronts the expansion illusion directly: the belief that more locations automatically mean more profit. Stuart and Mena explain how revenue growth can mask margin compression, duplicated overhead, and the cultural and opera...
People in this episode
Hosts: Stuart Wemyss, Mena Abraham
Topics covered
- business expansion
- profitability
- margin compression
- overhead costs
- business strategy
Keywords
- expansion
- profit
- business growth
- locations
- service line
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