Ep 180: Expansion math: when a new site actually makes you poorer

Ep 180: Expansion math: when a new site actually makes you poorer

From The Holistic Accountant by Stuart Wemyss & Mena Abraham

May 19, 2026 · 12 min · Season 5 · Episode 68

About this episode

This episode discusses the pitfalls of business expansion and how it can lead to reduced profitability.

Send us Fan Mail A second location, a new service line, a broader geographic footprint, expansion feels like the logical next step for a business that has found its footing. But for many founders, it is precisely where profitability begins to quietly unwind. This episode confronts the expansion illusion directly: the belief that more locations automatically mean more profit. Stuart and Mena explain how revenue growth can mask margin compression, duplicated overhead, and the cultural and opera...

People in this episode

Hosts: Stuart Wemyss, Mena Abraham

Topics covered

  • business expansion
  • profitability
  • margin compression
  • overhead costs
  • business strategy

Keywords

  • expansion
  • profit
  • business growth
  • locations
  • service line

More episodes of The Holistic Accountant

Explore listener stats, chart rankings, contacts and more on the The Holistic Accountant podcast page.