About this episode

Michael Russell interviews travel influencer Jake Snow, who transitioned from content creation to hotel development.

Most hotel investors build the product first and spend years chasing an audience to fill it. This guest flipped the order entirely. In this episode, Michael Russell sits down with a travel content creator who built a following of over a million people, then used years of staying in the world's best hotels to figure out exactly what makes a property worth sharing, and designed his own around it. That audience helped his first Bali hotel hit 80% occupancy in month one and pay back its full cons...

People in this episode

Host: Michael Russell

Guest: Jake Snow

Topics covered

• hotel development
• travel influencers
• real estate investing
• audience building
• hospitality industry

Keywords

• hotel investor
• Instagram followers
• occupancy rates
• travel content creator
• hospitality design

Mentioned in this episode

Places: Bali

More episodes of The Hotel Investor Playbook

• The $1 Billion Investor: Why Now is a Good Time to Buy | Neal Bawa E89 · July 14, 2026 · 51 min
• How a $800K Distressed Motel Became a $2.4M Revenue Machine | Michael Russell E87 · June 30, 2026 · 1h 10m
• The Wellness ROI Audit Every Boutique Hotel Owner Needs to Run | Emily Johnson E86 · June 24, 2026 · 34 min
• The $0-Down Hotel Deal That Still Cost $1.5 Million | Christian Osgood E85 · June 16, 2026 · 54 min

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