How Crunchyroll Builds and Scales Global Fandom Communities w/ Siobhan Sullivan
About this episode
The episode features a discussion with Siobhan Sullivan about the evolution of anime marketing and the role of community in the industry.
In this episode of The Influence Factor, Alessandro Bogliari speaks with Siobhan Sullivan, Director of Audience Development at Crunchyroll, to discuss the evolution of anime marketing and fandom culture. Siobhan shares how influencers, global communities, and in-person events shape today’s anime industry, while highlighting the power of co-creation and community-driven storytelling. She also explores how Crunchyroll connects with fans worldwide and what’s next for anime in the creator economy. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch 🎙️Want to be a guest? Apply…
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