The Influence Factor by The Influencer Marketing Factory
by The Influencer Marketing Factory
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Estimated from 6 chart positions in 6 markets.
By chart position
- 🇧🇷BR · Marketing#1261K to 10K
- 🇰🇷KR · Marketing#1331K to 10K
- 🇬🇷GR · Marketing#753K to 10K
- 🇵🇭PH · Marketing#803K to 10K
- 🇳🇬NG · Marketing#150500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
4.5K to 23K🎙 Weekly cadence·142 episodes·Last published today - Monthly Reach
Unique listeners across all episodes (30 days)
9K to 46K🇧🇷22%🇰🇷22%🇬🇷22%+3 more - Active Followers
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3.6K to 18K
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On the show
From 12 epsHost
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Recent episodes
Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan
Jun 24, 2026
Unknown duration
How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey
Jun 3, 2026
28m 33s
Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)
May 13, 2026
23m 36s
How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
Apr 22, 2026
25m 31s
Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
Apr 1, 2026
26m 16s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/24/26 |  Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan | In this episode of The Influence Factor, Alessandro Bogliari chats with Omer Dahan, Head of Affiliates, Partnerships, and Influencers at Fiverr, to discuss the evolution of the creator economy, the changing landscape of influencer marketing, and the growing shift toward performance-driven partnerships. Omer shares how Fiverr is expanding beyond traditional freelance services, enhancing measurement and attribution capabilities, and creating stronger alignment across marketing channels to drive growth.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:35) Introduction to Omer Dahan and Fiverr(04:52) The Evolution of Affiliate Marketing(10:38) Performance-Driven Strategies in Influencer Marketing(15:03) Evaluating Creators on Metrics and Authenticity(18:50) Integrating Marketing Efforts Across Departments(23:04) Innovations in Tracking and AttributionCheck out some of our previous episodes!How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa ZlotnickCostco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin RossHow to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)Inside Etsy’s Creator Ecosystem w/ Monty MontaltoHow Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanWhat Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonMastering Money w/ Vivian Tu (Your Rich BFF)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez | — | ||||||
| 6/3/26 |  How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey✨ | creator economySEO+5 | Kristin Tormey | Tripadvisor | — | Tripadvisorcreator economy+5 | — | 28m 33s | |
| 5/13/26 |  Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)✨ | influencer marketingco-creation+3 | Kirby Kennedy | Sargento | — | influencer marketingco-creation+3 | — | 23m 36s | |
| 4/22/26 |  How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick✨ | creator partnershipsbrand transformation+3 | Lisa Zlotnick | Shein | — | SHEINcreator partnerships+3 | — | 25m 31s | |
| 4/1/26 |  Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross✨ | word-of-mouth strategyuser-generated content+3 | Robin Ross | Costco | — | Costcomarketing+5 | — | 26m 16s | |
| 3/4/26 |  How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)✨ | affiliate marketinginfluencer strategy+3 | Sarah Grosz | Allbirds | — | affiliate marketinginfluencer strategy+3 | — | 26m 24s | |
| 2/18/26 |  Revolutionizing Digital Comedy w/ Alessandra Catanese (Smosh's CEO)✨ | digital comedycreator economy+3 | Alessandra Catanese | SmoshGuinness World Records | — | Smoshdigital comedy+5 | — | 28m 03s | |
| 1/28/26 |  How Crunchyroll Builds and Scales Global Fandom Communities w/ Siobhan Sullivan✨ | anime marketingfandom culture+3 | Siobhan Sullivan | CrunchyrollApple Podcasts+1 | — | animefandom+5 | — | 25m 52s | |
| 1/7/26 |  How Mazda is Building Community-Led Social Media Strategies w/ Emily Rutt✨ | community-driven strategiessocial media marketing+4 | Emily Rutt | MazdaTikTok | — | MazdaEmily Rutt+6 | — | 27m 27s | |
| 12/10/25 |  Inside Etsy’s Creator Ecosystem w/ Monty Montalto✨ | Etsyinfluencer marketing+4 | Dan "Monty" Montalto | Etsy | — | Etsyinfluencer marketing+5 | — | 24m 05s | |
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| 11/19/25 |  The New Era of Sports Engagement w/ Will Carafello (NY Mets)✨ | sports engagementsocial media+3 | Will Carafello | NY Mets | — | sportssocial media+3 | — | 25m 45s | |
| 10/29/25 |  From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks✨ | creator economysustainable businesses+5 | Billy Parks | — | — | creator economyinfluencers+5 | — | 31m 38s | |
| 10/1/25 |  AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)✨ | AI in influencer marketingcreator economy+4 | Alexander Frolov | HypeAuditor | — | influencer marketingAI+5 | — | 26m 35s | |
| 9/10/25 |  The Future of Social Commerce: Live Selling, FOMO & Creator Monetization w/ Josephine Wong | In this episode of The Influence Factor, Alessandro Bogliari chats with Josephine Wong, the Chief Revenue Officer of CommentSold, discusses her passion for building products that empower entrepreneurs and the evolution of social commerce. She highlights the importance of community engagement, the role of AI in content creation, and strategies for creators and brands to succeed in the social commerce landscape. Josephine emphasizes the need for authenticity and human connection in marketing, as well as the significance of creating a sense of urgency and exclusivity in sales.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:02) - Introduction to Josephine(04:02) - Evolution of Social Commerce(06:40) - Innovative Features(09:45) - Audience Personas(13:30) - Psychology of Social Commerce(15:55) - Brand Opportunities(22:00) - Key Takeaways for Creators & BrandsCheck out some of our previous episodes!How Visa Supports Creators as Small Businesses w/ Jonathan KolozsvaryPatreon’s Secrets to Building Loyal Superfans w/ Paige FitzgeraldHow FP Movement Builds Impact w/ Courtney WeisInside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat Norton(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen | — | ||||||
| 8/20/25 |  How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary | In this episode of The Influence Factor, Alessandro Bogliari chats with Jonathan Kolozsvary, Global Head of Small Business at Visa, about the evolving landscape of the creator economy, emphasizing the importance of financial tools and resources tailored for creators. He highlights the recognition of creators as small businesses by Visa and the need for a robust financial infrastructure to support their unique challenges. The discussion also covers insights from the Visa Creator Summit, the significance of co-creation in product development, and emerging trends.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:18) - Introduction to Jonathan(03:02) - Creators as Small Businesses(05:24) - Financial Tools for Creators(07:40) - Small Business Criteria and Requirements(09:02) - Visa Products for Growth(11:30) - Trends in the Creator Economy(14:25) - Visa Creator Summit Highlights(17:00) - Core Products for Scalability(18:55) - Next-Gen Research InsightsCheck out some of our previous episodes!Inside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonFrom $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen | — | ||||||
| 7/30/25 |  Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald | In this episode of The Influence Factor, Alessandro Bogliari chats with Paige Fitzgerald, COO of Patreon, about building a creator-first internet and Patreon's role in the creator economy. Paige discusses empowering creators to build sustainable businesses, the power of core fans, and the importance of community engagement. She shares insights on avoiding burnout, leveraging exclusive experiences, and prioritizing mental health. The conversation also explores innovative collaborations and the future of podcasting on Patreon.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:01) - Introduction to Paige and Patreon(05:50) - Understanding Core Fans and Community Engagement(09:00) - Creating Meaningful Media and Experiences(12:05) - Strategies for Creator Success on Patreon(13:57) - Addressing Creator Burnout and Mental Health(16:05) - Best Practices for Creators: Tools and Strategies for Success(19:15) - Empowering Creators: Patreon’s Mission and Impact(20:45) - The Future of Podcasting: Tools and Resources for CreatorsCheck out some of our previous episodes!Inside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)How To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonFrom $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)(Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen | — | ||||||
| 7/9/25 |  Adapting Influencer Marketing for 2025 w/ Pierre-Loïc Assayag (Traackr) | In this conversation, Alessandro Bogliari chats with Pierre-Loïc Assayag, CEO and founder of Traackr, discussing the evolution of influencer marketing, the challenges of pricing transparency, and the importance of adapting strategies to local markets. They explore insights from a recent panel at SXSW, the impact of social media platform changes, and the future of influencer marketing in a rapidly evolving landscape.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:05) - Introduction to Pierre and Traackr(02:57) - Transparency and Fairness in Creator Payments(09:08) - Navigating Global Influencer Marketing(10:49) - Adapting to Social Media Changes(17:33) - Building Trust in Influencer Marketing(19:49) - Future Predictions for Influencer MarketingCheck out some of our previous episodes!Inside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen | — | ||||||
| 6/18/25 |  Behind HubSpot’s Creator Network w/ Alanah Joseph | In this episode of The Influence Factor, Alessandro Bogliari chats with Alanah Joseph, Head of Creator Partnerships at HubSpot. Alanah shares how creator partnerships are evolving, why community is key in podcasting, and strategies to grow and monetize a podcast. From networking and consistent publishing to leveraging newsletters, she offers practical insights for creators and brands alike.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:15) - Introduction to Alanah(04:00) - The Evolution of Creator Partnerships at HubSpot(07:10) - Criteria for Selecting Podcasts in the Network(09:35) - Building a Podcast Network Community(12:00) - Strategies for Growing a Podcast Audience(16:00) - Common Mistakes in Podcasting(18:35) - Resurgence of Newsletters in B2B(21:00) - The Importance of B2B Creators(23:05) - Monetization Strategies for CreatorsCheck out some of our previous episodes!Inside McDonald’s Bold Marketing Moves w/ Jennifer HealanThe Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen | — | ||||||
| 5/28/25 |  How FP Movement Builds Impact w/ Courtney Weis | In this episode of The Influence Factor, Alessandro Bogliari speaks with Courtney Weis, Managing Director of Brand Marketing at FP Movement. Their conversation explores the brand’s commitment to empowering women through activewear, the vital role of community involvement, and the dynamic shifts within influencer marketing. Courtney offers valuable perspectives on FP Movement’s collaborations with athletes and creators, highlights the power of storytelling in brand marketing, and provides a preview of the brand’s upcoming campaigns and activations.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:15) - Introduction to Courtney and FP Movement(02:35) - Mission and Achievements(06:05) - Influencer Marketing Strategy and Athlete Collaborations(08:40) - Types of Creators(12:00) - Affiliate Tools and Programs(16:02) - The Evolution of Athlete Storytelling(20:15) - Activations and Community EngagementCheck out some of our previous episodes!Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryTrends at META w/ Jackie PimentelScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen | — | ||||||
| 5/7/25 |  Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan | In this episode of The Influence Factor, Alessandro Bogliari speaks with Jennifer Healan, VP of Brand, Content, and Culture at McDonald’s US. Jennifer shares her journey leading creative transformation at iconic brands, emphasizing the power of creative bravery, tapping into fan truths, and launching standout campaigns like McDonald’s anime collaboration. She also explores the evolving role of influencers, live streaming, and how authenticity and community-building are shaping the future of marketing. 🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(00:50) - Introduction to Jennifer and Her Role at McDonald’s(06:10) - Embracing Creative Bravery in Marketing(10:00) - Engaging Fans Through Fan Truths(15:20) - Innovative Campaigns: The Anime Collaboration(20:40) - Leveraging Influencers and Live Streaming(25:00) - Final Advice for MarketersCheck out some of our previous episodes!Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryTrends at META w/ Jackie PimentelScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezFrom Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen | — | ||||||
| 4/23/25 |  The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable) | In this episode of The Influence Factor, Alessandro Bogliari chats with Olivia Owens, Creator Partnerships and Business Development Lead at Teachable. Olivia shares her mission to empower creators through community, the launch of the 9 to 5 Quitters Club, and effective monetization strategies. She dives into Teachable’s latest report on B2B creators, exploring how they build predictable income and the growing value of authentic storytelling in today’s digital world.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:51) - Introduction to Olivia(04:00) - The 9 to 5 Quitters Club(10:15) - Exploring Monetization Strategies(14:55) - Brand Deals and Long-Term Partnerships(18:00) - Growth Strategies for B2B Creators(20:55) - Insights from Teachable's B2B Creator ReportCheck out some of our previous episodes!Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision)What Makes Content Stick w/ Victoria Blinova (YouTube)The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)From Shark Tank to Viral Success w/ Annie Leal (I Love Chamoy)Audience-First Content Strategies w/ Dace de la Foret (Nationwide)The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryTrends at META w/ Jackie PimentelScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezRetaining Influence w/ Conor Begley (CreatorIQ)From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen | — | ||||||
| 4/9/25 |  Owning Your Content in the Digital Age w/ Jamie Gutfreund (Creator Vision) | In this episode of The Influence Factor, Alessandro Bogliari speaks with Jamie Gutfreund, founder of Creator Vision, about bridging the gap in the creator economy. They discuss the shift from authenticity to trust in marketing, why creators should own their content, and how brands can better collaborate with creators. Jamie also shares insights on B2B influencer strategies, the problem with vanity metrics, and why creativity and feedback are key to impactful campaigns.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:34) - Introduction to Creator Vision and Jamie(02:11) - Evolution of Digital Marketing and Personal Achievements(05:15) - The Challenge of Authenticity in the Creator Economy(07:25) - Building Trust Over Authenticity(09:50) - Owning Content and Diversifying Platforms(14:46) - Innovative B2B Marketing Strategies(19:20) - Opportunities for Brands in Influencer Marketing(23:40) - Listening to the Audience: The Power of Comments(27:20) - The Evolving Role of Consumers(32:00) - Moving Beyond Vanity Metrics(36:15) - Orchestrating Successful CampaignsCheck out some of our previous episodes!The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryTrends at META w/ Jackie PimentelScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezRetaining Influence w/ Conor Begley (CreatorIQ)From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen | — | ||||||
| 3/26/25 |  The Real ROI of Influencer Partnerships Beyond Sales w/ Ashton Wall (GateMaker Community) | In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Ashton Wall, Co-Founder of GateMaker Community. They explore her mission to restore the integrity of marketing by putting creators at the center of strategy, and why influencer marketing should power every channel—not just earned media. Ashton shares her unique “marketing solar system” framework, insights from viral campaigns like Milk Makeup’s Cooling Water Jelly Tint, and common pitfalls creators and brands should avoid. She also highlights the importance of long-term creator relationships, smarter influencer selection, and her excitement around the growing wave of live shopping in the U.S.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:02) - Introduction to Ashton(03:32) - Creators as the center of the marketing solar system(07:32) - Understanding brand needs(09:00) - Common mistakes creators make(16:50) - Case study: Milk Makeup’s viral launch(18:55) - Influencer selection strategy(23:40) - Do’s & don’ts for brand outreach(25:45) - Future of live shoppingCheck out some of our previous episodes!The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryTrends at META w/ Jackie PimentelScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezRetaining Influence w/ Conor Begley (CreatorIQ)From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen | — | ||||||
| 3/12/25 |  Evolution of Beauty Marketing w/ Shannon Otto (Amika) | In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Shannon Otto, Associate Vice President of Consumer Engagement + Integrated Marketing at Amika. They explore her collaborative approach, Amika’s dedication to inclusivity in beauty, and cutting-edge marketing strategies. Shannon shares insights on standout campaigns like the Volume Mega Mix with Snooki, community-focused pop-ups, and the brand’s foray into the metaverse with Amikaverse on Roblox. She also emphasizes the power of creator partnerships and the importance of forging emotional connections with consumers.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(00:55) - Introduction to Shannon Otto and Amika(04:05) - Values and DNA of Amika(05:30) - Campaigns and Activations: The Volume Mega Mix(08:10) - Community Engagement and Feedback(12:35) - Pop-Up Shops and Consumer Interaction(17:10) - Exploring the Metaverse: Amikaverse on Roblox(19:50) - Future of Brand Awareness and Creator EconomyCheck out some of our previous episodes!The Creator’s Attorney w/ Tyler ChouThe New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryTrends at META w/ Jackie PimentelScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezRetaining Influence w/ Conor Begley (CreatorIQ)From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen | — | ||||||
| 3/12/25 |  What Makes Content Stick w/ Victoria Blinova (YouTube) | In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Victoria Blinova, Senior Strategic Partner Manager at YouTube. Victoria shares insights on content creation, personal branding, and the impact of employee-generated content (EGC). She highlights the importance of strong hooks and storytelling, especially on platforms like LinkedIn, and discusses strategies for boosting engagement through value-driven content and clear calls to action. The conversation also covers video content trends, empowering employees to create authentic content, and emerging opportunities in influencer marketing on LinkedIn.🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign:Get In Touch🎙️Want to be a guest? Apply hereShow Notes:(01:05) - Introduction to Victoria(04:05) - Importance of hooks and storytelling in videos(05:55) - Maximizing engagement with value and call to action(09:50) - Trends in LinkedIn video content(16:45) - Leveraging employee-generated content (EGC)(18:00) - Strategies for implementing EGC in organizations(20:00) - Empowering employees to create authentic content(22:05) - Content creation strategies for startups(28:10) - Final thoughts on influencer marketing and LinkedIn opportunitiesCheck out some of our previous episodes:The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)Pay Transparency for Creators w/ Lindsey LugrinHow To Protect Your Social Media Accounts w/ Liron SegevLiquid Death's Unconventional Marketing w/ Greg FassThe Secrets Behind ESPN's Social Media Success w/ Maxwell KelleyInside Snap's Playbook w/ Brooke BerryTrends at META w/ Jackie PimentelScaling Miss Excel w/ Kat NortonWhat a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)Mastering Money w/ Vivian Tu (Your Rich BFF)The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)Screen to Cart w/ Collette Winn (NBCUniversal)The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)TikTok's Influence w/ Adrienne Lahens & Sofia HernandezRetaining Influence w/ Conor Begley (CreatorIQ)From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen | — | ||||||
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